Extra WTCR race opens new broadcasting opportunities to the World Touring Car Cup
The WTCR – FIA World Touring Car Cup presented by OSCARO’s three-races-per-weekend format will bring exciting broadcasting opportunities on social media and on digital with the aim of enlarging audiences and further promoting the traditional television output.
With the FIA World Touring Car Championship becoming the WTCR in 2018, new rules will mean an increase in on-track action with one extra qualifying session and one extra race timetabled.
While the traditional Sunday format of two quick-fire races remains, albeit with the addition of a qualifying session, racing will get underway on Saturday with what is an extra race and the first of three over the course of an event and ideal for digital and social media channels.
From the season-opening WTCR AFRIQUIA Race of Morocco (7-8 April), First Qualifying and Race 1 will be available live at OSCARO.com – the website of the WTCR’s Series Presenting Partner – in Belgium, France, Italy, Portugal, Spain, Switzerland and the USA.
With the exception of those key OSCARO markets and territories where live broadcasting agreements are in place with local networks including Fox Sports (Latin America), J SPORTS (Japan), M4 (Hungary), OSN (MENA) and 2M (Morocco), First Qualifying and Race 1 will be broadcast on Facebook as part of plans to hit new markets and a younger audience. This coverage will also promote the broadcasting of Races 2 and 3 on television.
In addition, for most races, Free Practice 1 and Free Practice 2 will also be broadcast on Facebook worldwide with no restrictions. Eurosport, meanwhile, will continue to broadcast one qualifying and two races live each weekend just as it did in the WTCC era with Fox Sports, J SPORTS, M4, OSN and 2M doing the same. Eurosport will also show delayed Race 1 highlights of Race 1.
Pierre-Noël Luiggi, CEO of OSCARO, said: “As the world’s leading online retailer of original automotive spare parts, OSCARO is delighted to offer valuable sport content to our 10 million monthly users. We’re therefore very happy to broadcast First Qualifying and Race 1 on OSCARO.com with English commentary, particularly in our key markets, plus theInside WTCRmagazine show on the Wednesday after each event and once it has aired on Eurosport.”
The 2018 WTCR season gets underway in Marrakech, Morocco, from 7-8 April with the first of 10 weekends across four continents.